{"product_id":"rtic-essential-mug-12oz","title":"RTIC - Essential Mug 12oz","description":"\u003cstyle\u003e\n  [data-desc]{color:#333;font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,sans-serif;line-height:1.6;max-width:800px}\n  [data-desc] .brand-logo{margin-bottom:18px;text-align:left}\n  [data-desc] .brand-logo img{max-width:150px;width:auto;height:auto;display:block}\n  [data-desc] .hook p{font-size:20px;color:#1a1a1a;margin:0;line-height:1.35;letter-spacing:-0.01em}\n  [data-desc] .brand-blurb{margin-bottom:16px;padding:14px 16px;background:#f7f7f7;border-left:3px solid #e5e5e5;border-radius:0 8px 8px 0}\n  [data-desc] .brand-blurb p{margin:0;font-size:14px;color:#333}\n  [data-desc] .brand-blurb strong{color:#1a1a1a}\n  [data-desc] .desc{margin-bottom:18px}\n  [data-desc] .desc p{color:#333;margin:0 0 10px 0}\n  [data-desc] .desc ul{margin:10px 0 0 0;padding-left:20px}\n  [data-desc] .desc li{margin-bottom:5px;color:#333;font-size:14px}\n  [data-desc] .use-cases{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px 0}\n  [data-desc] .tag{background:#AAE1DA;border:1px solid #e5e5e5;border-radius:20px;padding:6px 14px;font-size:13px;color:#333;font-weight:500}\n  [data-desc] .specs{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;background:#f7f7f7;border:1px solid #e5e5e5;border-radius:12px;padding:18px;margin-bottom:22px}\n  [data-desc] .spec-label{font-size:11px;text-transform:uppercase;letter-spacing:.06em;color:#666;font-weight:600;margin-bottom:2px}\n  [data-desc] .spec-value{font-size:14px;color:#1a1a1a;font-weight:500}\n  [data-desc] .note{background:#AAE1DA;border:1px solid #e5e5e5;border-radius:12px;padding:14px}\n  [data-desc] .note-label{font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:#666;font-weight:700;margin-bottom:4px}\n  [data-desc] .note p{color:#333;margin:0;font-size:14px;font-style:italic}\n  @media(max-width:480px){[data-desc] .specs{grid-template-columns:1fr}}\n\u003c\/style\u003e\n\n\u003csection data-desc\u003e\n\n  \u003cdiv class=\"brand-logo\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2382\/1249\/files\/RTIC_logo.png?v=1767548945\" alt=\"RTIC logo\" style=\"max-width:150px;width:auto;height:auto;display:block;\"\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"hook\"\u003e\n    \u003cp\u003eThe mug that earns a permanent spot on the desk, with your logo front and center every single morning.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cbr\u003e\n\n  \u003cdiv class=\"brand-blurb\"\u003e\n    \u003cp\u003e\u003cstrong\u003eRTIC.\u003c\/strong\u003e RTIC has built a loyal following by delivering serious insulation performance at a price point that makes bulk gifting realistic. People know the brand, they trust it, and they keep it. When your logo lives on a mug someone uses daily for years, that is brand exposure that keeps compounding without any additional spend.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"desc\"\u003e\n    \u003cp\u003eThe RTIC Essential Mug is designed for real-world, all-day use: the breakroom, the standing desk, the job site, the morning commute. The smooth front panel is a clean, wide canvas that takes a laser-etched logo beautifully, producing a sharp mark that stays crisp through hundreds of dishwasher cycles.\u003c\/p\u003e\n    \u003cp\u003eThe ceramic-lined interior keeps flavors pure so people keep coming back to it, and the no-sweat exterior means it sits on any surface without leaving a ring. Double-wall vacuum insulation, a big comfortable handle, and a snap-fit lid round out a mug that checks every box for a recipient who is actually going to use it.\u003c\/p\u003e\n    \u003cul\u003e\n      \u003cli\u003eCeramic interior protects flavor, so the mug gets used daily rather than pushed to the back of the cabinet.\u003c\/li\u003e\n      \u003cli\u003eKeeps hot drinks hot for 6 hours and cold drinks cold for 24, covering every use case across every team member.\u003c\/li\u003e\n      \u003cli\u003eNo-sweat exterior leaves no water rings on desks or conference tables, making it professional enough for any setting.\u003c\/li\u003e\n      \u003cli\u003eBuilt-in silicone coaster adds a thoughtful detail that recipients notice, bumping perceived gift value.\u003c\/li\u003e\n      \u003cli\u003eDishwasher safe means the logo survives daily real-world use without requiring special care instructions.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"use-cases\"\u003e\n    \u003cspan class=\"tag\"\u003eEmployee Appreciation\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eOnboarding Kit\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eClient Gifts\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eTrade Show Booth\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eCompany Retreat\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"specs\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"spec-label\"\u003e\n\u003cimg src=\"https:\/\/cdn.anglera.com\/feather\/layers.svg\" alt=\"\" style=\"width:18px;height:18px;opacity:0.7;vertical-align:middle;margin-right:6px;\"\u003eMaterial\u003c\/div\u003e\n      \u003cdiv class=\"spec-value\"\u003e18\/8 Stainless Steel, ceramic-lined interior\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"spec-label\"\u003e\n\u003cimg src=\"https:\/\/cdn.anglera.com\/feather\/thermometer.svg\" alt=\"\" style=\"width:18px;height:18px;opacity:0.7;vertical-align:middle;margin-right:6px;\"\u003eInsulation\u003c\/div\u003e\n      \u003cdiv class=\"spec-value\"\u003eHot up to 6 hrs \/ Cold up to 24 hrs\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"spec-label\"\u003e\n\u003cimg src=\"https:\/\/cdn.anglera.com\/feather\/shield.svg\" alt=\"\" style=\"width:18px;height:18px;opacity:0.7;vertical-align:middle;margin-right:6px;\"\u003eConstruction\u003c\/div\u003e\n      \u003cdiv class=\"spec-value\"\u003eDouble-wall, vacuum-sealed, no-sweat exterior\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv class=\"spec-label\"\u003e\n\u003cimg src=\"https:\/\/cdn.anglera.com\/feather\/sun.svg\" alt=\"\" style=\"width:18px;height:18px;opacity:0.7;vertical-align:middle;margin-right:6px;\"\u003eCare\u003c\/div\u003e\n      \u003cdiv class=\"spec-value\"\u003eDishwasher safe\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"note\"\u003e\n    \u003cdiv class=\"note-label\"\u003eCustomization Note\u003c\/div\u003e\n    \u003cp\u003eDecoration is available via laser etch, applied to the front panel. Laser etching burns a permanent, precise mark into the surface that holds up through repeated washing, making it a strong choice for logos with clean lines or detailed wordmarks.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/section\u003e","brand":"RTIC","offers":[{"title":"12oz \/ Cobalt","offer_id":45306221920279,"sku":"29549","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Black","offer_id":45306221527063,"sku":"27235","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Graphite","offer_id":45306221723671,"sku":"27253","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Cool Grey","offer_id":45306221690903,"sku":"29562","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Beach","offer_id":45306221494295,"sku":"27239","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Pale Pink","offer_id":45306221887511,"sku":"28605","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Olive","offer_id":45306221756439,"sku":"27243","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ Navy","offer_id":45306221658135,"sku":"27249","price":22.75,"currency_code":"USD","in_stock":true},{"title":"12oz \/ White","offer_id":45306221592599,"sku":"27247","price":22.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2382\/1249\/files\/rtic-drinkware-12oz-cobalt-rtic-essential-mug-12oz-1249253017.png?v=1784161946","url":"https:\/\/threadfellows.com\/products\/rtic-essential-mug-12oz","provider":"Threadfellows","version":"1.0","type":"link"}